Testimonial from David White in California
Alain,

I received the Marketing Mastery Workshop on DVD early this week.  Although I have not had the time to go through all the materials and presentations, I wanted to let you know about my initial impressions.

The amount of material, both audio and written is simply amazing.  Every aspect of marketing photography from A to Z is covered in the topics on the DVD.  Out of curiosity I did skip around a bit to get a feel for things and to explore a few areas that were of particular interest and I have to say that the material presented is on a par with and exceeds corporate marketing courses costing thousands of dollars for a few days of instruction.

I can certainly see that if one follows the philosophy and specific instructions provided by this DVD that there is no excuse for failure for those willing to put in the effort to implement your recommendations.

The price may seem high to some, but if you look at the costs of a workshop plus transportation, lodging, meals, and time away from home,  it is a bargain.  One big advantage of the DVD is that unlike a seminar or workshop, if something is missed, forgotten or not completely understood, the material is available to repeat at any time.  

I have transferred the audio files to my iPod so that I can listen to the lessons when I am doing other things such as the endless miles on the treadmill at the gym or in the car when on the road.

Congratulations on another excellent product.  You never disappoint.

David White


2 - Testimonial from James Moore:
Hi Alain,

Here are my impressions of the Marketing Mastery Workshop on DVD:

1. Satisfaction:
The Marketing Mastery Workshop on DVD is, without question, the wisest investment of my money that I have ever made! While I cannot point to a boost in sales via marketing efforts after only one week to substantiate that claim, I don't need material gains to do so.

What I have purchased is knowledge: a knowledge that appears to have been claimed and secured in the trenches of marketing and salesmanship; a knowledge that has been honed through years of trial-and-error, employment of consultants, adaptation of technique to a niche market, and perhaps more efforts that I have not yet thought of. Such information is priceless to me. As an owner of your Marketing CD it was of great value to me in getting me started. The Marketing Mastery DVD takes that rudimentary information so much further. It is like trying to compare apples and oranges.

I have already learned a few simple mistakes that I have made which are easily correctable. And, I have had questions answered that have nagged at me. I listen to your audio files immediately upon returning home from work and have even begun listing to the audio on my drive to and from work. I am excited! I am thrilled! And, I cannot wait to implement your system to grow my business. This is fun!

2. Audio:
Listening to your audio files is a joy. It is just like having Alain Briot sitting across from me explaining what he knows about marketing fine art photography and how to do it successfully. By the third audio file I was very comfortable with this format. At first I was concerned because I have a severe hearing deficiency and you do have an accent that I find difficult at times; however, I can boost the sound level via my headphones and repeat the phrase or sentence as many times as necessary before I fully understand your meaning--this is something I can't do at workshops, so this is a big plus for me.

3. Quickstep Cards:
Having read in advance what your Quickstep Card system was, I tested the concept by taking my own notes during the first two chapters, "Introduction" and "Art & Business." When I compared my notes to your Quicksteps I was satisfied that you captured the essential concepts, points, and emphasis of each chapter in a concise and succinct manner.

I now have the freedom of devoting my concentration to the audio portion while employing the supplemental PDF files as required during your verbal presentations without the extra effort of making notes. Although you may not have designed the Quickstep concept as a primer for tests and/or quizzes, I have begun employing them to that end in order to test myself for my understanding and knowledge.

4. Overall Impression:
This DVD program is, in my opinion, far more useful than any workshop that I could attend (I had previously targeted your 2008 workshop season to attend your Marketing Mastery Seminar until I learned of your announcement for the Marketing Mastery DVD).

I have found workshops allow for a personal interaction and networking that is beneficial and/or crucial, and workshop materials and resources are always reviewable, but a workshop is a singular event that, like a photograph, cannot be revisited.

The audio files, Quickstep Cards, and supplemental resource materials of the Marketing Mastery DVD may be reviewed over and over again until thorough familiarity with foreign concepts, ideas, reasoning, and practices become second nature. In short, the DVD program is a gold mine of information and opportunity.

James Moore